Introduction

• The Approach to this and all Articles is consistent with our Standard System and Procedure.

Purpose

• Headings for all articles must be agreed before the article is commenced.
• Articles are for any purpose to anyone and everyone.
• Website or Intranet.
• The substence and the sentiment must be understood first .
• Articles should be bullet pointed, brief and where possible single line sentences.

Services

• Once agreed and understood, technical research should be done.
• Then the article can be composed.
• The master template should be used for all articles.
• Article should be checked for grammar, spelling and punctuation.
• All bullet points should have a full stop.
• Useful links to third party websites should always be embedded into the article.
• The article should be saved as “Draft” and not published.
• Where links are inserted, they should be renamed as text or a phrase.

Packages

• Ensure that the following are consistent with the article title:
  • SEO Titles.
  • Slug.
  • Meta description.
  • Focus keywords.
• Ensure that an appropriate featured image is set.
• Ensure that the correct tags and categories have been applied.
• Ensure footers are all consistent and the same everywhere.