Articles Guide – How to Write?

Introduction

• This is our SSAP and SOP approach to all articles.
• Formatting should always be consistent and of similar style everywhere:
  • Bold(#430d76).
  • Italic
  • Font colour(#430d76).
  • Links.
  • Point size.
• This article is an example of the master layout.
• It also gives an overview of how to write an article together with the other aspects to ensure completeness to maintain the highest standards of quality and consistency.
• Ensure consistency of language and terminology across all articles.

The Approach

• Headings for all articles must be agreed before the article is commenced.
• Articles are for any purpose to anyone and everyone.
• Website or Intranet.
• The substence and the sentiment must be understood first .
• Articles should be bullet pointed, brief and where possible single line sentences.

Writing the Article

• Once agreed and understood, technical research should be done.
• Then the article can be composed.
• The master template should be used for all articles.
• Article should be checked for grammar, spelling and punctuation.
• All bullet points should have a full stop.
• Useful links to third party websites should always be embedded into the article.
• The article should be saved as “Draft” and not published.
• Where links are inserted, they should be renamed as text or a phrase.

SEO and Other Back End Procedures

• Ensure that the following are consistent with the article title:
  • SEO Titles.
  • Slug.
  • Meta description.
  • Focus keywords.
• Ensure that an appropriate featured image is set.
• Ensure that the correct tags and categories have been applied.
• Ensure footers are all consistent and the same everywhere.

Publishing and Sending Links

• Once approved by the line manager or the responsible individual, it may be published.
• The link from the library should always be used to send to the recipient.

Frequently Asked Questions

Useful Links

• How to write an article
• Google Search